cognitive dissonance
Pronunciation
Noun
B1 Intermediate
Quick answer
The uncomfortable mental tension that comes from holding two contradictory beliefs or acting against one's own beliefs.
Test yourself
Which word fits the gap? "He felt a flash of _____ buying products from a company whose values he opposed."
Answer: cognitive dissonance
In your own words, what does "cognitive dissonance" mean?
The uncomfortable mental tension that comes from holding two contradictory beliefs or acting against one's own beliefs.
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