grassroots

Pronunciation

Adjective B1 Intermediate

Involving ordinary people at a local level, rather than leaders or organizations at the top.

"The campaign started as a grassroots movement in just one neighborhood."

Test yourself

Which word fits the gap? "The campaign started as a _____ movement in just one neighborhood."

Answer: grassroots

In your own words, what does "grassroots" mean?

Involving ordinary people at a local level, rather than leaders or organizations at the top.