innovative
Pronunciation
Adjective
B1 Intermediate
Quick answer
Introducing new ideas, methods, or products.
Synonyms and antonyms
Synonyms
inventive
original
Antonyms
conventional
traditional
Usage notes
"Innovative" is heavily used in marketing, which has made it feel slightly overused or vague in some contexts.
Test yourself
Which word fits the gap? "The startup's _____ approach to recycling attracted investors within months."
Answer: innovative
In your own words, what does "innovative" mean?
Introducing new ideas, methods, or products.
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