qualitative data
Pronunciation
Noun
B2 Upper-intermediate
Quick answer
Information that describes qualities or characteristics rather than numbers.
Synonyms and antonyms
Antonyms
Usage notes
Qualitative data usually comes from interviews or observation, while quantitative data comes from counts or measurements.
Test yourself
Which word fits the gap? "The interviews produced rich _____ about how customers actually felt using the app."
Answer: qualitative data
In your own words, what does "qualitative data" mean?
Information that describes qualities or characteristics rather than numbers.
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