semiotics
Pronunciation
Noun
C1 Advanced
Quick answer
The study of signs and symbols, and how they are used or interpreted to create meaning.
Test yourself
Which word fits the gap? "The advertising course included a unit on _____, examining how a single color can carry cultural meaning."
Answer: semiotics
In your own words, what does "semiotics" mean?
The study of signs and symbols, and how they are used or interpreted to create meaning.
Learn next at C1
- sensual Relating to physical pleasure, especially of the senses.
- sensuous Relating to or affecting the senses in a pleasurable way, especially t...
- servile Excessively willing to serve or please others; submissive.
- subjectivism The philosophical view that truth or moral value depends on individual...
- substantiate To provide solid evidence that supports or proves a claim.
- taciturn Reserved and saying very little; tending not to talk much.