ethos
Pronunciation
Noun
B2 Upper-intermediate
Quick answer
An appeal to credibility or character used to persuade an audience that a speaker or writer can be trusted.
Usage notes
Ethos is one of three classical appeals identified by Aristotle, alongside pathos and logos.
Test yourself
Which word fits the gap? "The candidate built _____ by reminding voters of her decades of experience in public service."
Answer: ethos
In your own words, what does "ethos" mean?
An appeal to credibility or character used to persuade an audience that a speaker or writer can be trusted.
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